![]() If it’s going on several platforms, film your assets with plenty of room for cropping and editing in post-production. If it’s going on YouTube, make it horizontal. If your content is going on your Instagram story, keep it vertical. When you’re deciding how to film your video, it’s important to consider your target audience and where they’ll be watching. ![]() Video dominates the majority of online content, meaning it’s an effective way to share your message professionally and personally. Now, in 2020, that number is up to a whopping 412 million posts. So, why did vertical video take over these platforms? The rise of the “selfie.”īack in 2013, BBC News wrote an article about the rise of a selfie – AKA taking a picture of yourself – and found that more than 23 million photos were uploaded with the hashtag #selfie. How selfies play a role in vertical video Facebook, which owns Instagram, jumped on the stories bandwagon in 2017. Instagram then followed suit in 2016 adding stories to its platform. The platform really exploded in 2013 with the implementation of their “stories” function, which allowed users to string together longer content that would stay on their page for 24 hours before disappearing. It allows users to take pictures and videos on their phones, share it with friends, which then immediately disappears. The rise of vertical video can partially be traced back to the 2011 launch of Snapchat. More than 7 billion videos are viewed on Snapchat daily, with the majority being filmed vertically. However, when you add Snapchat, Instagram, and Facebook (especially when it comes to stories) to the equation, you’ll see an uptick in vertical video. A survey found 7 in 10 YouTube users default to horizontal viewing when watching videos on their smartphone. As mentioned, YouTube is an exception to this rule, even on mobile. ![]() Social media has played a big role in the way to record and view video. Not only that, but smartphone users hold their phones vertically about 94% of the time. One study found that more than 75% of video viewing is mobile, so the rise of vertical video isn’t necessarily a surprising one. And, keep in mind, despite being considered a social media/mobile platform, YouTube still adheres to the 16:9 ratio (we’ll dive into aspect ratios later in this article). It’s simply important to think about where you’re posting your video content when you’re filming your visual assets. While this meme still makes sense for TV viewing, more people are watching video on their phones ( mobile video consumption rises by 100% every year), so it’s a bit of a double-edged sword. This meme is exactly how I felt (at the time). When I worked in local TV news, we would sigh, moan, and scream when viewers sent in vertical video. Because of this, horizontal video isn’t going anywhere. You can think of horizontal video as “old school” – how we’ve historically been watching our favorite TV shows and movies. This article will dive into the rise of the vertical video including best practices on how to film your content based on its final viewing platform such as YouTube, Instagram, or broadcast. But because our phones are shaped a certain way, (*cough*vertical*cough*) it’s ignited a debate over whether you should record your content vertically or horizontally. Now, with the power of the smartphone, we’ve all become cinematographers with the simple touch of a button. This is largely, in part, because we had limited resources to capturing video. While deciding how best to take a picture has been a long-time practice, doing the same for video hasn’t. Are you watching the sunset over the Grand Canyon? Turn that camera sideways to capture as much beauty in a single frame as possible. When you’re taking a picture of something or someone and posting it to social media, you’ll need to decide if it’ll be a landscape or portrait orientation.Īre you rocking a great outfit and want the world to know? Take a vertical photo and show off those shoes.
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